Built To Last

by Liz Watson May 19, 2015


I always thought it was a relatively recent phenomena that manufacturers started making things so they just didn't quite last as long as you’d hoped. And I think I have just kind of got used to it. From computers to kettles and even mops! Anyway turns out its an idea that began in the 30’s with a guy called Bernard London. It was first openly discussed as a solution to the great depression in in a pamphlet in 1932 entitled “Ending the great depression through planned obsolescence”

Planned obsolescence or built-in obsolescence in industrial design is a policy of planning or designing a product with an artificially limited useful life, so it will become obsolete, that is, unfashionable or no longer functional after a certain period of time. The rationale behind the strategy is to generate long-term sales volume by reducing the time between repeat purchases (referred to as "shortening the replacement cycle").

So its kind of crazy but makes sense if you want people to keep buying stuff. The only trouble more stuff is more waste and that’s becoming a bit of a problem here on planet earth. I think its about time the idea of deliberately creating products with a short life span had it’s day. Here at Elephant Box we think that if you are going to manufacture a product make it to last. It’s better for the environment and we think it makes people happy too. We have done everything in our power to make sure that our first product is strong and durable and will stay with you for years. It just makes sense to us. And as we continue to grow we will continue to stick to this principle.





Liz Watson
Liz Watson

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