It started with the idea of a lunchbox...

Joy & Liz 2015!

Ten years ago, around Joy's kitchen table, Joy & Liz began with one simple idea: to create a durable, reusable lunchbox.

Joy was making lunches every day for her three boys & struggling to find a lunchbox that could withstand daily use. Most options were plastic, easily broken & designed to be replaced rather than reused.

On trips to India to visit family Joy was inspired by the practicality & durability of stainless steel tiffins. We wanted something with that longevity & simplicity - designed for everyday western-style lunches.

The idea of creating our own stainless steel lunchbox got clearer...

2015

Crowdfunded our first product

We launched our very first product—the Elephant Box—through a crowdfunder, not knowing quite where the journey would take us.

2019

Joined 1% for the Planet

We donate 1% of our annual sales to environmental organisations creating positive change. £25,000 donated so far...

2023

Tree Planting Partnership

Over 2,000 trees planted (and growing!)

2025

10 Years of Community

Together with 80,000 customers, making small changes that add up

Why Elephant Box?

We love Elephants! We have always associated Elephants with India, where many of our products are still made today, and to us they also represent strength, durability and longevity — qualities we wanted reflected in the products we create.

Joy & Liz 2025!

B Corp certified !

In 2025, Elephant Box became a Certified B Corporation, joining a global community of businesses committed to meeting high standards of social and environmental performance, transparency and accountability.

Read our impact report